PRESENTICA CONF — a business conference on the development of the gift industry
September 19-20, Gostiny Dvor
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September 19, Thursday
14:00 – 18:00
14:00 – 14:30: Merchandise as an Independent New Measurable Media Channel: Audiences, Usage Scenarios, Efficiency Calculator
Speaker: Ekaterina Novikova, Head of Corporate Client Relations at «Merch House SberMarketing»
14:30 – 15:00: How to Launch a Brand on a Marketplace: Analytics, Packaging, Launch
Speaker: Elena Melnik, CEO and Founder of «Elena Melnik Studio»
15:00 – 15:30: What to Gift to People Who Have Everything
Speaker: Artyom Maratkanov, Head of the International Genealogical Center
15:30 – 16:00: Business Gifts in 2024: Promotion Features in B2B
Speaker: Irina Zemchenkova, CEO of «Wolfspin»
16:30 – 17:00: Main Gift Trends in 2024-2025
Speaker: Diana Rakhmatullina, CEO and Founder of «Be Present»
17:00 – 17:30: International Gifts: What to Give and What Not to Give
Speaker: Tatiana Leontyeva, Director of the Gift Workshop «Grandar», Member of the National Association of Protocol Specialists
17:30 – 18:00: Legal Nuances When Receiving Expensive Gifts
Speaker: Dmitry Kostyukov, CEO of «Legal Point»
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September 20, Friday
12:00 – 18:30
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12:00 – 12:30: Messaging Marketing for the Professional Face and Body Cosmetics Store «EvitaStore»: 5 Mistakes Towards ROMI>300%
Speaker: Yulia Somova-Goltsvirt, Founder of the Omnichannel Marketing Agency «CashCow.agency»
12:30 – 13:00: The Trend of Charity – Meaningful Gifts
Speaker: Olga Anatolyevna Ilyukhina, Head of Employment Promotion Department, City of Moscow Department of Labor and Social Protection
13:00 – 13:40: Gamification as a Marketing Tool. Smart Games for Strong Brands
Speaker: Natalia Tomashevskaya, Author of the Board Game «The Main Exhibit» and CEO of the Creative Agency «BTWN»
13:40 – 14:10: How Fairs in Shopping Malls Help Brands Sell
Speaker: Igor Semenov, Project Manager «Design Space», Organizer of Fairs in Moscow Shopping Malls
14:30 – 15:00: Corporate Gifts – Trends in Customization and Design
Speakers: Anna Kozitskaya and Anna Lavrentyeva, Co-founders of the Functional Products Laboratory «SHROOM SHROOM»
15:00 – 15:30: Corporate Gifts: How Far Have Clients Moved from Branded Pens
Speaker: Svetlana Ugarova, Director of Brand Logo
15:30 – 16:00: How Does Charity Help Business?
Speaker: Stanislav Sverdov, Fundraising and Communications Director, BCF «Live Now»
16:00 – 16:30: How to Create Souvenir Products with Soul: Experience of «Made in Moscow» Project Participants
Moderator: Anastasia Tulupova, Founder of the Brand «Morda Dovolna»
Speakers: Antonina Lukashenko, Founder of the Brand «W&D»; Mikhail Davydov, Founder of the Brand «Unification Love»; Ekaterina Liberman, Founder of the Brand «Lavandinka»; Kalinina Olga, Co-founder of Family Gift Workshop «Detali Art»; Anastasia Litvin, Founder of the Brand «Offlayka»
16:30 – 17:00: Why Should You Gift Books to Clients? And How It Affects Your Brand Perception
Speaker: Sergey Savkin, Head of Corporate Department «MYTH»
17:30 – 18:30: Lecture-Workshop: Using AI in Design Studio Work
Speaker: Nikita Demenkov, Leader at the Artemy Lebedev Studio
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Come with your entire team! In addition to presentations from 17 top speakers, you’ll find 360 booths with corporate gifts, master classes, tastings, red carpet photo ops, and a musical-floral show!
Entrance to the conference and exhibition is free. If you haven’t registered for your free ticket yet, sign up now!
We look forward to seeing you on September 19-20
at PRESENTICA CONF!