I, Viktor Shchedrinov, a hereditary craftsman, am the grandson of blacksmith Ivan Fadin.

For over 20 years, I have worked with European design companies such as Prodesign Denmark, Bellinger, Einstoffen, FACE – A – FACE…

In 2023, I created my own eyewear collection, in a traditionally Russian design with a look to the future.

My goal is to make everything in Russia, by hand, using Russian materials and tools. To avoid using plastic where possible. To avoid using electricity where possible.

I create optical products in traditional Russian design for the future.

Craftsmanship at the intersection of blacksmithing traditions, jewelry mastery, and optical design.

The design is inspired by the history of optics, the arts, cyberpunk, and folk crafts.

All products with temple arms can be custom-made to your size.

In my catalog are pendants with magnifying lenses, monocles, lorgnettes and pince-nez in a cyberpunk style, and glasses.

All products come in specially designed birch bark cases.

A special series, particularly good for gifts, is dedicated to events and places of power: The “SOKOL SUZDAL” pendant, “I SEE SUZDAL” glasses, “I SEE KAZAN”, “PARMA”, “POSAD”, “KAMA”, “I SEE MUROM”, and others…