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PRESENTICA
2024
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How to Guarantee Access to the Desired Decision Maker

There’s no hiding it: reaching the right decision maker in sales is one of the toughest quests. Getting past secretaries is a basic skill for salespeople, but it doesn’t always lead where you want.

Today, I want to talk about a simple and effective way to reach decision makers in almost any corporation.

Last year, a brand of spinning tops participated in our exhibition. These make a great unique gift for people who like to fidget while working for better focus and appreciate aesthetics. They performed well but, for some reasons, couldn’t meet the decision makers of our partner company directly at the exhibition, despite planning to do so. After the exhibition, they asked us to send a gift on their behalf.

We took this seriously and didn’t just pass the package to the sales department managers. Instead, we reached the partner’s management and handed over the gift personally.

Our participant deserves praise for their proactivity and for taking every chance to promote and sell.

We have contacts with representatives of almost all corporations in Russia, whether or not they participated in Presentica.

Apply to participate in Presentica and tell us which company’s representative you want to reach. We will help exhibition participants promote their products in that specific company. We’ll send your gift to any company in the country and provide you with contacts to get feedback and collaborate independently.

What happens next is up to you, but we can guarantee that your gift will reach the right hands, and you will make the first contact.

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