How to Meet Sales Targets Without Industry Exhibitions

A short answer is with difficulty, through personal connections. A longer answer: don’t miss key opportunities, participate, but choose wisely. What to expect at the Presentica event from September 19 to 21 at Gostiny Dvor is covered in the article.

In B2B sales, there aren’t many opportunities to meet hundreds of interested, warm decision-makers in just three days, showcase your product, establish contacts, and close deals.

Exhibitions are also crucial for B2C: to establish contact with buyers, to show yourself, and, of course, for sales.

There’s no doubt that participating in exhibitions is necessary. How to choose the right one?

1. By target audience

You don’t need to explain: we attend the exhibition to establish business connections, sign contracts, meet people, make initial contacts, and promote our brand. And most importantly, will there be those at the exhibition whom we are targeting?

You should definitely attend Presentica if you are looking for contact with top managers of corporations, marketers, PR and HR managers of leading companies, buyers of federal retail chains, restaurateurs, designers, and representatives of small and medium-sized businesses interested in acquiring unique gifts.

2. By Direction

Presentica is an international business exhibition. Here, you can meet participants and guests from different countries, which helps expand your network and enter new markets.

By the way, if you are looking for gifts with a Russian touch for international partners, visit us.

Participants of Presentica offer a wide range of gifts—from promotional products and corporate gifts to exclusive designer items, unique souvenirs, and even art objects. With such diversity, every participant can find something for themselves.

3. In terms of scale

The true scale of the exhibition is demonstrated by the participants, rather than the size of the space occupied.

In the past, Presentica has featured representatives from Russian Ministries, the Moscow Government, and the Presidential Administration, as well as major companies like Rosatom, Sberbank, Norilsk Nickel, Bank Otkritie, Alfa Bank, Azbuka Vkusa, Avito, Leonardo, Moscow State University, TSUM, Bosco Stores, RECO, Ritz-Carlton, Gazprombank, MTS, Auchan, Gazprom, Yandex, Russian Post, Chiki Riki, Westwing, Forbes, Alpina PRO, RECO-Guarantee, Russian Railways, Hearst Shkulev Media, and others.

4. By Venue

Let’s not dwell on this point: easy accessibility, centuries-old traditions, the main business center of Moscow and Russia, with aesthetic architecture.

Another advantage of our exhibition is the transportation network. Gostiny Dvor is located in the heart of old Moscow, just a 5-minute walk from the Kremlin and close to the “Kitay-gorod” metro station. The influx of buyers and visitors is guaranteed.

In fact, the geolocation is also important.

5. By reputation

At our exhibition, large contracts are signed, products are sold, new business partners are found, and participants leave inspired and in high spirits, sharing their experiences in reviews. Thank you for sharing!

6. Organization and Atmosphere

Presentica combines a business and creative atmosphere. Here, you can find not only valuable business contacts but also enjoy attending creative workshops and seminars. The exhibition is organized in a way that every detail promotes comfortable work and effective communication.

7. By additional features

Here, we described the participation formats in Presentica. Our advertising options are very flexible, and the work on promoting your brand begins long before the exhibition (the earlier you register as a participant, the sooner you will be included in our mailing list and receive other participant benefits). We promote our participants across all available channels: blogs, media, social networks, our Telegram channel, and run campaigns on Direct and VK.

Watch the recording of Irina Davydova’s presentation, “How to Make Money on Marketplaces”:

Also watch the recording of Rustem Sakhapov’s speech “Coaching Tools for Business Growth” as a demonstration of one of the opportunities to showcase yourself on Presentica. And there are many more, check the article for more information: master classes, tastings, banners, and much more.

The Presentica team eagerly anticipates meeting with you, dedicating each day to providing your business with everything needed for growth and prosperity. We are invested in this and, of course, proud of our regular participants who come here year after year.