RESULTS OF THE “PRESENTICA 2024” EXHIBITION

On September 21, the 24th International Business Gift Exhibition “PRESENTICA 2024” concluded at Gostiny Dvor.

The Russian market for corporate gifts and merch consistently demands innovation. Clients seek a “wow-effect,” and suppliers strive to meet these expectations. This year, the exhibition was attended by over 7,600 corporate gift buyers, advertising agency representatives, and entrepreneurs. The event featured 360 manufacturers and suppliers of gifts from across Russia.

The organizers created an entire Gifts City at Gostiny Dvor, with an Avenue of Impressions, City Square, Artists’ Boulevard, Treats Alley, and Cozy Veranda. The event area for the first time covered 7,000 square meters.

The online showroom “Made in Moscow”, which unites Moscow brands developing unique projects, showcased the products of 45 local manufacturers.

The social marketplace “Moscow – a Kind City” held a special place at the expo, with 17 charitable organizations and funds from the capital participating.

A notable event this year was the participation of the Donetsk People’s Republic (DPR) and entrepreneurs from 19 Russian regions, made possible with the support of regional small and medium-sized business development agencies.

On September 19, a press conference was held, featuring: Alexander Mishkin, CEO of Presentica, Alexandra Bondar from the “Made in Moscow” project, Yuliya Komshina, Head of Partner Services at the Moscow Transport Museum, Irina Zemchenkova, CEO of Wolfspin, and Vasily Sivakov, master ceramist from DPR.

The PRESENTICA CONF business conference took place on September 19-20, focusing on the gift industry’s development, with leading industry experts participating, including Nikita Demenkov, head of the ironov.ai partner program at the Artemy Lebedev Studio, Sergey Savkin, head of corporate at MIF, and Ekaterina Novikova, head of corporate client services at Merch House SberMarketing, among others.

“The uniqueness of the PRESENTICA exhibition is not only in its location and premium audience but also in providing participants opportunities for business growth throughout the year. We help both large and emerging brands reach well-known corporations and secure orders,” said Alexander Mishkin, CEO of the exhibition.

SberMarketing, a leader in the advertising industry offering a full range of services, including advertising content creation and event organization, as well as merch creation, was the exhibition’s general partner.

Exhibition partners included: Jazz radio station, the online showroom “Made in Moscow,” the social marketplace “Moscow – a Kind City,” the Moscow Transport Museum, MAPP, Gift Review, and magazines like “Salon-Interior” and “Ideas for Your Home,” among others.